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May 11, 2021 3 min read

Anyone who does pole dance themselves and values ​​high-quality polewear also knows Lunalae Polewear.

Lunalae Polewear is an Australian polewear brand founded in Sydney in 2016 by fashion designer Fion. The successful polewear brand is run exclusively by women and combines unique, creative and extravagant styles with sexy designs. For some time now, Lunalae has also been using more and more recyclable materials in its production and producing fashion that can also be worn off the rack, which sets an example for environmental awareness and sustainability.

Reason enough for us to introduce you to this extraordinary polewear brand in more detail. We spoke to Fion and Prachi from Lunalae. Read here how the idea for Lunalae came about, what defines Lunalae and what we can expect from Lunalae in the future.

The interview was conducted in English.

Polestore - First things first: Please tell us who you are and what your job is at Lunalae.

Fion- Hello! I am Fion, the Founder and Creative Director at Lunalae. I love bringing innovative ideas into my designs that can help my fellow polers feel secure while looking beautiful. I also enjoy being a Boss Lady to my amazing team of women who share my vision for empowering our customers through creating eco-friendly styles to be worn to pole, the gym, and beyond.

Prachi - Hey there! I am Prachi and I am Wholesale Accounts Manager at Lunalae. I look after Lunalae's b2b relations - strategies and implement customer acquisition, on-boarding them and maintaining cordial relations.

Polestore - When was Lunalae founded and how did the idea come up?

Prachi - Lunalae was created by fashion designer and pole instructor Fion San, who wanted to combine both of her passions, to create a unique product that excelled in design aesthetic as well as comfort, technical precision and functionality.

Polestore - If you had to describe Lunalae in 3 words, which would it be?

Fion - Innovative, inclusive, and sustainable.

Polestore - What makes Lunalae special?

Fion - Lunalae holds a special place in the pole wear industry because of our inclusivity and also our drive for creating beautiful, versatile outfits. You only need to step one foot (or heel) in a pole studio to see many of our stunning sets being worn by beginner to advance level polers.

Polestore - What is Lunalae particularly proud of?

Prachi - We are at the forefront of the growing pole dancing industry. There's no doubt that this industry has been heavily stigmatized in the past, however as we steer through 2021, we are proud of how our garments empower our customers to build their pole technique, unimaginable strength, and endurance and feel confident and beautiful doing so. We encourage women to pursue their passions and lift each other up.

Polestore - Who is behind Lunalae?

Prachi - Lunalae is backed by an all women team who love what they do. We have grown our team of ambitious, out of the box thinking, driven women, who seek to drive change in the industry. Our team comprises of about 12-15 strong, talented women who owns and drives customer service, dispatch, graphics, production, e-comm and wholesale. We are very proud and lucky to have a multi-talented team who can roll up the sleeves to get any work done coming their way!

Polestore - How important is environmental protection to Lunalae?

Fion - Lunalae cares about fashion as well as the future. Each garment is designed and created with mother earth at the forefront of our minds, working towards a more sustainable future piece by piece.

Polestore - What is Lunalae doing for this?

Fion - Lunalae's sustainable approach to our garments can be seen in the design process. So many of our garments are constructed with Repreve, a material made from 100% recycled plastic, which transforms recycled bottles into an amazing fiber. We have ranges comprised of 100% biodegradable cotton material, and seek to ensure even the final details such as swing tags and postage parcels are biodegradable.

Polestore - What can we expect from Lunalae in the future?

Prachi - We believe it is important to move towards a more sustainable future. The exact answer may not be known, but if there is a will there is a way 😊 As we grow as a brand, we continue to search for more ways in which we can co-exist with mother earth, caring about fashion as well as our future.

Polestore - Thank you very much for your time, it was really nice speaking with you.

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